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Birchbox’s Taking a Road Trip

Planning begins for two new stores, including first men's shop, in 2016.

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By: Christine Esposito

Editor-in-Chief

Birchbox is kicking off a voting campaign to bring an offline shopping experience to three US cities this summer. Customers can enter their zip code to submit a vote and help plot the route for the Birchbox and Birchbox Man Road Trip, taking place Aug. 7-29. Following the Road Trip, Birchbox will open two permanent stores in 2016—including its first dedicated Birchbox Man store. The retailer says locations will be influenced by the performance of the shops in each city.   Birchbox is trans...

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